Making more money on your Google Adwords campaign isn't hard as
long as you know the secrets to success! Using these easy
methods, you'll gain more revenue and have more successful
Adwords Campaigns!
Use keywords in the title - don't put your business name or
anything obscure in the title, go for the keywords that people
would use to search for your product.
Put keywords in your sub-text too - try to sprinkle in 2-3 more
keywords (without sounding spammy) in your subtext as well.
Make sure to capitalize the first letter of every word in the
title - however don't use all caps. Using all caps is like
shouting and using lower case letters at the beginning of the
word doesn't reflect importance.
Use numbers when you can - It's better to say "Make $1000/week"
than to say "Make lots of money"
Don't list features, list benefits - People want to know how
this product/service will change their lives. If you just list
the features, they may not draw the conclusion to the benefit
they'll receive from that feature so outline the benefits for
them.
Be niche-specific for targetted traffic - are you selling
"t-shirts" or "t-shirts featuring Siamese Cats". If you are too
vague, you'll get the wrong kind of traffic.
Don't make wild claims - Don't go nuts and make crazy promises
or use too much punctuation. You'll only come off as a used car
salesman and non-trustworthy.
Include the price and weed out the bargain hunters - Including
the price in your ads actually filters out the cheapskates and
attracts the serious buyers.
Run two ads simultaneously - See which one does better in
revenue and try to figure out what makes it different than the
other ad. Then when the worse ad expires, create a new one in
its place and compare it to the winning ad. Always try to "beat"
your previous running ads.
If you just use these simple and proven methods when writing
Google Ad text, you'll be amazed how instantly your profits will
increase! Also use "call to action" words, create emotion, use
motivational words, and action verbs for outstanding sales copy!
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