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Online Ads that deliver
Pradeep Aggarwal
Scenario 1 - I've a great product. I'm pumping enough money on
ads
but still I'm not able to generate income why?
Scenario 2 - I've a great website with excellent look and feel,
with quality products but finding hard to sell them reasons?
Scenario 3 - I've excellent products on wide topics, spending
quality time and money, but no traffic to site and money flow
why?
Well, the list goes on and on. And we find many people who
invested
time and money on online busines but still haven't cracked the
code
to make money online. The question for all is plain and simple
and
one. NO SALES.
Dismal response is the direct result of dismal Ad. The problem
is
on promotion of the products effectively with 1. keyword rich
content in Ad 2. put across the benefits and features of product
3.
Define objectives.
Key words - These play a pivotal role in generating traffic. A
wrongly worded Ad message will draw WRONG traffic. A bit of
homework on keywords will do a world of good in putting the ad
in
the right place to reach the right people.
Benefits and Features - We always fail to differentiate between
features and benefits of the product. A feature is what
something
does, where as a benefit is what it does for me. Find the
different
and you can write a great ad.
Define objectives - The objectives of the ad campaign has to be
crearly defined. What is that you want to achieve from the ad.
The
traffic, leads and sales conversion.
When these goals are clearly defined and put in place, The ad
that
you put would be a KILLER Ad.
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