Sell Your E-book Online - Part 2
Stephen Beck
As I mentioned in part one, the best system to sell e-books online is through a single page website. Now that you have created an awe-inspiring and amazing headline, we can concentrate on other parts of your website for marketing information products.
An important note in writing copy for your website is list features but you sell benefits. The features of your e-book are that it is 67 pages long, that it contains interviews with caterers, pastors, wedding coordinators, and florists, etc. Or that it comes with a money-back guarantee.
Benefits, on the other hand, may include a beautiful wedding, a day of memories to cherish forever, with money left over for the honeymoon.
Why do I make a difference between the features and benefits of an e-book?
Next time you're watching TV, pay attention to commercials for sports cars. They rarely tell you about features, like the type of fabric on the seats, or the CD players, or the undercoating. Instead, a middle-aged man cruises down a winding Oceanside Road looking very pleased with himself. Of course that's not reality. The benefit is the fantasy, which implies that this man is richer, more successful, and essentially just better than others because of the car he drives.
Of course, you don't have to go to that length to explain the benefits of your e-book. When you were writing copy, keep your customers in mind. Clearly explain how your e-book helps them - in their career, their home life, or even on their wedding day.
You should also include testimonials on your website. Include references from people who have read your e-book, used your ideas, and enjoyed great results. You should also include a moneyback guarantee - this will make your customers feel more secure when they buy your e-book. Last but not least, don't forget the "Buy It" button!
Stephen Beck shows you http://www.8weekstoprofits.com/ how to write an ebook and create a "cash on demand" business business. http://www.8weekstoprofits.com/ Marketing information products has never been easier when you view Steve's video.
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