There's a bumper sticker I saw recently that said, "Don't believe everything you think." Ironically, I found this oddly thought provoking. Something about it resonated with me. There's something to the idea that thinking is a little bit overrated.
Wikipedia defines thought or thinking as: a mental process that allows beings to model the world and to deal with it effectively according to their objectives, plans, ends and desires.
According to C.S. Lewis there are three levels of human thought. The first level is ?will?. The will contains everything that is real and factual. These thoughts influence your day-to-day actions and are usually influencing you on a sub/other-than-conscious level.
Level two is the intellect. This consists of your consciousness and the thoughts and decisions we consciously make. This includes things we've studied, academics, true and verifiable information.
?Fantasy? is the third level and is the most random thought level. This is most active in children and more artistically inclined people, but even if you don't have an artistic bone in your body, this level can be really rich (if you're a lucid dreamer, for example). The projection into this level can give our prospects and clients images in their minds of what their lives will look like once they've purchased our products and services. This is powerful stuff.
giving them a "fantasy," we have them invested, at least partially, in being involved with what we have to offer. It's a simple process where saying, "I?d like you to picture X" or "How do you think it will look when you have Y" (X or Y being whatever their highest criteria is). They are then in the position of feeling what it will be like to have their core values and highest criteria met. Follow this up by "marrying" your product or service with their criteria. For added power, determine whether you are dealing with an away from or a towards person and orient your langauge to go in that direction.
In terms of persuasion, 'the will? is another fascinating area to explore. We all like to believe we have strong, solid wills that can't be penetrated. This may or may not be the case for the general public. I know for a fact, that my students and clients have learned to have incredible wills as a result of learning persuasion and we know for a fact when someone is attempting to influence us as a result of our study. This gives us a great advantage that most of the world doesn't have in terms of unlocking the secrets of our affluent prospect's and client's minds.
Kenrick Cleveland teaches techniques to earn the business of affluent prospects using ( http://www.maxpersuasion.com/ ) persuasion. He runs public and private seminars and offers home study courses and coaching programs in ( http://www.maxpersuasion.com/ ) persuasion techniques.
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Article: Unthinkable Persuasion Author: Kenrick Cleveland Publication Date: 2008-04-03 Total Views: 1,027 Word Count: 471 Category:Home /
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