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Online Traffic Formula Utilizes Memories And Emotions For Success
Trisha Frauenhofer
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, "A picture is worth a thousand words," is right!
Do you recall all of the words that you read on the screen, or do you remeber the pictures and how the ad made you feel? Visualizations are very important in capturing people's attention.
Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.
Here is a litte experiment I want you to try. The of the word anger, and think or image what this looks to you. Did you see facts or some kind of image in your mind. I'll bet you saw an image probably accompanied by some emotion. Scientists believe that decision making cannot happen without emotional responses.
Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.
Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun.
Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer's might feel about your product.
Trisha Frauenhofer is an online marketing specialist who enjoys sharing her most powerful online secrets including the Online Traffic Formula
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