Aerial Advertising - Effectively Reach Crowds on a Budget
Samuel S. Peters
Advertising is usually a big budget item for many businesses. Most agree that word-of-mouth is the most effective method but it takes time to build up a good foundation of happy customers.
Therefore, some turn to high cost radio and television ads, aimed at a local community. Polls determine the number of people watching and this determines the price of the ad. However, too often channel surfing during breaks in a program cause these numbers to be inflated. Printed matter puts a coupon or offer in hand, that is, if they actually read it. Internet advertising is growing in popularity but may reach a much larger market than a local business wants to pay for.
To quickly and effectively inform a local population of a product or service, one novel plan is to use aerial advertising. This is the way it works. A firm is hired to make a large banner displaying a product or service message. Scheduled around a popular event such as a sporting event, beach, parade, or concert, it grabs the attention of the crowd, causing them to look up, read the ad which then sticks in their memory. How much does it cost? A lot less than you might think.
Though it costs less, aerial advertising reaches more people in a more effective way. One example is a beach in Miami that was advertised to and then, 30 minutes later, 2000 people were surveyed. The survey showed that 88% knew the ad had flown by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? Amazingly, you can reach the same number of people with less than half the budget required for traditional advertising by using aerial advertising. Those spending significant amounts of their budget on traditional advertising would do well to consider this option.
People are curious. They will look up, see the banner, and wonder, "What does it say?" or "Who's spending a lot of money trying to get us to know about their product?" For as much as seventeen seconds, they are able to read the banner several times. Some will have it memorized in that time. The uniqueness made an impression. They will remember the product.
Environmentalists might balk at the air pollution caused by the plane as it delivers the message. Yet, consider the amount of landfill that results from discarded printed matter, or visual pollution from the plethora of billboards blocking the landscape!
Companies interested in reaching a large number of people in a short period of time with their product or service should consider looking into aerial advertising as a means to this end.
If you want to talk with the industry leaders in http://www.airsign.com/) aerial advertising, contact AirSign.com. http://www.airsign.com/banner-towing-stats.php) Banner towing has been our focus since 1996. Allow AirSign the privilege of promoting your business!
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