Top Search Position -- How To Build Link Popularity
Chimezirim Gabriel Odimba
Free traffic does NOT come free. You have to take very informed steps if you'll enjoy high quality traffic from the search engines and other sources. This brings us to the question of the "how" of doing it.
There are onsite and offsite factors that determine whether you'll rank high for the keyphrases you target or not. But of them all (those that we are sure of), getting high quality links to your site happens to be the surest way of ranking high for your chosen keywords. Let's look at some ways to get those links...
1. Piggy-back on sites that have built a reputation by submitting your articles to article directories. This is a very effective link-building method. Furthermore, you can do it without spending a dime.
The strongest advantage of article submission, from a link-building point of view, is that you determine your anchor text. You decide what your anchor text says and this means that you decide which keywords you get ranked for.
Now, some people think that they can submit just a few articles and have first page ranking. While this may happen in some low competition niches, you'll need to submit many articles to reap the rewards. The more competitive your niche is, the more articles you'll have to submit.
Bear in mind that you need to ensure you use the right tools and strategy if you want to get the most from this. For example, you need to ensure that each instance of your article on each article directory is unique. There are tools and services that take care of this and your article submissions.
2. Blogging is another way of getting one way links to your main site. Remember that a blog is seen as a different website from your main site. Therefore, links from it help you build your link popularity.
The good thing about blogging is that you can start right away. Just go to blogger.com or wordpress.com and set up a free account. Post information on your area of interest (which should be relevant to your main site) and get one way links.
Another way of building your link popularity with blogs is by making useful comments on blogs that have a high page rank and then linking back to your site. Just make sure you comment on blogs that do NOT use the "no follow" tag.
3. Have you heard of sites like digg.com? You've probably used them. You can build links to your site by bookmarking your articles on these sites. You'll also do well to make it easy for your site visitors to easily bookmark them.
What happens when others see your pages on their bookmarks and visit? They might also add you to their bookmarks if they like what they read. These will go a long way in getting you high quality links from these highly respected sites.
4. You certainly shouldn't forget web directories as you do your link building. They are very important for your link-building success.
If you must submit your site to only one directory, then make it Dmoz.org. A link from this site is worth a lot. However, you'll do yourself much good by submitting to as many web directories as will give you a rank boost (And they are many).
Search for other directories and submit to them. Submit both to big general directories and smaller niche directories. Just remember that these sites are highly respected and links from them are worth a lot.
If it looks like a daunting task to submit your site to many directories, then check some software or submission services.
5. Search for forums in your niche. Visit them and post useful comments (of course with a link to your site). Make sure you add value to these forums and you'll get the most out of this strategy.
There are a few other ways to get quality links. But you can be sure of one thing: You'll soon start seeing massive traffic to your site if you commit to the methods discussed in this article.
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