Three Stages of Profitable Email Offerings
Kirt Christensen
Why do some Internet marketers make money so easily from their lists...while others struggle just to pull a few dollars out here and there?
One reason for this is you need to have a relationship of trust with your client list. Just having that list does not indicate a trusting relationship. This topic is covered in another of my articles.
The next part is having an offer they want to have. I worked on this again and again til I was able to find just what would work. It can be intimidating the first time or two that you get up before a live Audience and show what kind of profits you get from your emails.
My record offering to a live Audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.
These are the 3 necessary steps I found for putting together an offer that brings in the orders. Add-ons like guarantees and testimonials can be included but these are the three key ingredients.
First Step: Have a Unique Irresistible Benefit
What will they get out of the deal? What's in it for them?
That's the benefit. You'll also notice I added two additional parts...unique and irresistible. What makes your offer unique from everything else out there? Why should anyone buy it over all the other choices available?
Without an answer to those questions you don't have a compelling offer.
Is the product you are offering not your creation? Then make the offering unique and different by including a little something different. That doesn't mean slapping on some random bonuses.
Second Step: Scarcity
Create a reason why people should act right now. Is there a limited number available? Will the offer expire in just a few days? Why do they need to act now instead of in a few days or weeks?
Maybe bonus #1 is limited and will be removed Tuesday. Maybe you only printed 50 copies of this item. If you don't give people a reason to act now, they will save your email and think about it later. And they'll forget.
Third Step: Reason Why
Why are you extending this great deal to them? You can't be telling the truth. Customers think you are telling a tall tale. Other marketers are telling lies when they talk about scarcity. What reason is there for believing you now?
Why are you offering a deal that seems almost too good to be true? Did you purchase too many and you have to get rid of them at a loss? Do you have to earn money quickly to pay a tax bill? Does the product have some scratches on it?
When I made an offer before a live crowd, I let them know. The reason why I had to offer them such a great deal is because I couldn't and didn't want to, look dumb before over 150 people. That was easy motive to believe and easy to understand too.
Kirt Christensen, online veteran of 11 years, has built over a dozen different online ventures. Shave years off your (
http://www.netbreakthroughs.com/ ) Internet marketing solution learning curve. Claim your $1 trial to his breakthrough (
http://www.netbreakthroughs.com/ ) Internet business membership site!
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