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On Page SEO And Off Page SEO - Search Engine Optimization Primer

By: M. L. Williams

Published: April 27, 2008

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On Page SEO and Off Page SEO - Search Engine Optimization Primer

M. L. Williams

All Sites Need Visitors

As soon as you design and build a website, no matter what the underlying purpose is, you soon will start to realize that the only way to profit from the site is if you get some visitors. And content, no matter how great, is not enough to ensure success.

Finding Your Site - Search Engine Optimization

To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.

SEO - What Is It and How to Do It

SEO, or search engine optimization is the work you do to get your website placed highly in the search engines for the keywords that you think will drive relevant traffic to your site. SEO is usually focussed on placing a site high (on the first page) of results in Google for the most important keyword phrases for the site.

There are Two Kinds of SEO (mainly)

One kind of SEO is On Page, the other kind is Off Page.

SEO that is On Page (or On Site)

On page SEO is simple the attempt to provide content on your web pages that the search engines will index quickly and will put high in the search results for your most important keywords. On page SEO is accomplished primarily through using the key words you are attempting to attract traffic from in your headlines and the text of the page.

Off Page or Off Site SEO

SEO that is focused on off page or off site issues is all about incoming links. Google, especially, ranks pages higher if incoming links from quality sites indicate that the site provides useful information and/or is an authority in the area of the content.

How Should I Spend My Time on SEO - On Site or Off Site?

Neither type of SEO is enough in today's competitive website environment. Links coming in are equally important with on page factors - but don't forget to start with great content!

On the other hand, great content without having anyone linking in to the content will mean that your site will under perform compared to its potential.

A balanced approach to SEO will pay off the best.

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Source: PopularArticles.com^TM / Marketing / Internet Marketing / Search Engine Marketing / http://www.PopularArticles.com/article152309.html

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Article: On Page SEO And Off Page SEO - Search Engine Optimization Primer
Author: M. L. Williams
Publication Date: 2008-04-27
Total Views: 406
Word Count: 446
Category: Home / Marketing / Internet Marketing / Search Engine Marketing

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