Finding a Niche to Target with Information Products
Carl Pruitt
Before you begin selling information products on the Internet, you want to make sure you're targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience.
Some niches, you will quickly discover, are not as profitable as others. You need to put a lot of thought into whether your target audience is both willing and able to spend money for the solutions to their problems.
For instance, golfers have deep pockets because the game of golf in itself is expensive. They're also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.
But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself. Targeting this same niche of single moms, you may find some are willing to pay $47 for an eBook that shows them how to make more money working from home than they do in their regular 9-5 jobs.
One good place to start is with online groups and forums. You can go to iVillage or Yahoo, Google groups, or Boardtracker and see what kind of groups garner the most posts. Men's groups such as AskMen might give you insight into what kind of information products this portion of the population might need that help you generate a handsome profit.
You aren't just looking for any broad group of people to cater to. You need to find those groups who have a lot of problems and are looking for easy solutions. In the beginning, you may want to build a series of products that all focus on one niche. This allows you to benefit from your own increased knowledge, as well as potential repeat customers.
Sometimes, you'll find one large niche and then realize you need to build your information product line around a more targeted, narrow niche of people. For instance, parents in general have many problems you could address, such as raising smart kids, dealing with discipline, and saving money.
But you can really make money when you narrow that niche down to mothers or fathers, and then go deeper to parents of multiples, or parents of children with a particular ailment. Keep in mind that in information product is not a product at all in the traditional sense. It is a solution to your market's problem and needs to be promoted as something that improves lives.
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