Managing My Local Pay Per Click
Kirt Christensen
A giant fraction of Google searches are local. Advertise your business locally and you'll get traffic and customers for a fraction of the cost of other media. This may sometimes reach more people than Yellow Pages ads; it's more traceable than billboards, and it costs you less than mailings and fliers.
According to the Kelsey group, 60 percent of all internet searches are local. Some estimates run as high as 75 percent. But even if it were only 20 percent, that's still a lot of searches. Tens of millions a day, at least.
Whatever the number is, local search is undoubtedly the most untapped opportunity in PPC management.
Are you selling weight management programs, audio downloads, flat screen TV, or home loans nationally on Google? It is possible to do but it will be an uphill fight all the way so be prepared.
But if you're an accountant, plumber, painter, repair shop, or podiatrist, it's an easy victory. In most local markets, your internet competitors have no idea what they're doing.
This is also a great place to consult, setting up campaigns for neighboring businesses, because it's so undeserved. Think about it:
Hundreds of local businesses in your city spend upwards of $1,000 a month just on Yellow Pages ads, so these people are already spending money!
The Yellow Pages reps are also selling Internet Yellow Page listings, creating more awareness of online marketing. But they're not selling Google ads on Yahoo.
Google and their ilk are so occupied with handling extant possibilities that the actuality of reps selling ppc on the streets is a distant prospect. (Though there are hints of a venture with Yellow Pages.)
If you are dealing with a category where mail-order in not possible and the items must be gotten locally, then the clicks are cheap. Check this out. If you search for 'brake shop' in Chicago only 6 ads will come up, and one is for E-bay. Do I hear a bid for nickel clicks?
Local advertisers that are knowledgeable about the web are quite rare. That most likely won't be changing soon either. There is a big difference between running an online store and a retail store. The saying "In the land of the blind, the man with one eye gets to be king", is only too true.
If the fact that many keywords will produce only a few clicks a month doesn't bother you, then the ROI (return on investment) for the clicks you get is phenomenal.
Free 2 Hour DVD Reveals Proven Secrets to Success with http://www.AdwordsScience.com/ Adwords! If you've been looking for info on " http://www.AdwordsScience.com/ adwords 180 ", grab this DVD - just pay for shipping and handling and it's yours!
|
Categories 
