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The Art Of Drinking From A Fire Hose

By: Kenrick Cleveland

Published: April 23, 2008
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The Art of Drinking from A Fire Hose

Kenrick Cleveland

I'm so happy when a new "school year" begins. Every year around this time I begin a new cycle of classes and open the program up to new students. And every year around this time I'm thrilled to find so many people so eager to learn persuasion and eager to begin to put it to use in their lives. And every year around this time I get a few students who are so eager that they work themselves into a bit of a frenzy. As one client put it, "I kind of feel like I'm drinking water out of a fire hose."

To those students, I say, Stop! Take a deep breath. . and let it go.

Persuasion is a process, just as living is a process.

This is an intense program with a tremendous amount of content. It's perfectly natural to feel overwhelmed to some extent. However, keep in mind a few things that I think will help you.

The first thing I would suggest for those of you just starting out, those of you just opening your eyes and ears to the vastness of the topic we are and will be exploring, I would very much suggest you listen. Listen to the calls, listen to the light and sound sessions. Even if you don't think you're getting it at first, be assured, you're getting it.

As we are learning about human nature, information is ongoing and constantly evolving. Do not fret if you don't absorb something as fully as you'd like the first time around. Play it back. Get it at the level where you get it. Don't cram or force or work yourself up into a frenzy.

What we are really studying here is human behavior. This is something you will hear me say over and over. We are studying human behavior, and since human behavior is not nor will ever be entirely predictable, we keep improving our strategies to be able to interact persuasively.

This learning keeps us on the leading edge all the time compared to those that have typical sales training as a background. People are individuals with different criteria, with different ways of interacting, and as such, the keys to unlocking their particular patterns are all going to be different as well.

Some of my students have been with me for years, others, just a few weeks. I'm thrilled that in the months to come I will be expanding classes to new groups and I'm working diligently to stay at the top of my game, at the head of the pack, on the forefront of persuasion.

One expectation I'm finding many new students have is that there should be a level of mastery. But I'll tell you what, I haven't mastered this, none of my students have mastered this, and that's because human nature is constantly evolving and with it we evolve and learn and reach and strive for more excellence, and that's all that we need ask of ourselves.

Obviously, it doesn't hurt to do your homework. Learning is going to happen in a variety of ways and the homework helps to install this information. So to my new student who was drinking from a fire hose, I said, "If you step back and have perspective on this, imagine yourself able to catch the spray from the fire hose instead of having it aimed straight at your face."

Kenrick Cleveland teaches strategies to earn the business of wealthy prospects using ( http://www.maxpersuasion.com/ ) persuasion. He runs public and private seminars and offers home study courses and coaching programs in ( http://www.maxpersuasion.com/ ) persuasion strategies.


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