No one build website with intent to get unnoticed. As everyone in online business is keen to promote their website to get authority site status in perspective of their service field.
A good linking structure (inbound, outbound and internal) would be the best way to get this job done. More likely, to get good quality crops (cause) farmer employ high yield seeds (effect).
Each and every effort has their consequences either positive or negative. Thus, whenever we think to develop links we must have a motive of doing it and also have apparent understanding of its outcome.
Brand building and getting business constitutes the main cause of link building. And this could produce following stated effects:
Allow others to find your valuable site – Foremost, link provides simple reference to our site. Our website link on other website with relevant Anchor text and description, invites the visitors of that site to our website. Links gives online wider coverage to a website.
Adds Authority and credibility – Build brand awareness and trust in our company or brand. If users see our link on a popular or authorized site, their level of trust in what we say or what we offer is likely to be higher. Facebook generates more traffic to eBay than MSN search does - because people on Facebook are real and have true experience. Hence, others tend to trust on what they recommend.
Enhance Search engine ranking and Traffic – The most popular way used by the people to find information on the web is via search engine. Search engine facilitates the searcher to discover website according to their requirement. Here, your website ranking in search engine comes into play.
Search engine (Google, Yahoo!, and MSN) gives major emphasis to the links in their ranking algorithm. This means more quality links with targeted keyword equivalent to high ranking for those keywords. This in turn means more traffic to your site. Not only does more traffic mean more business, but it also can lead to revenue from advertisers.
Links equate to value “or” popularity status on the web– Our website is our Internet property, and it has a value. The number of backlinks depicts the value of the website and the substantial link network offers significant value to the overall package while determining a website’s value.
On the other hand, if we start building links just for the sake of increasing links or completing target. We can never see the effect of it in any way.
For instance, we have got target of 50 links /day and we even do not know why build links then chances are high that we start linking with sites without bothering about quality and relevance of that website. Then the outcome will be almost nothing, it won’t produce any of the effect mentioned above for sure.
Be remembered, Start up right thing, in right direction always turn out a right result.
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A Link without cause is A Link without effect 
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