What if the Super Bowl television commercials were all public
service announcement (PSA) advertisements rather than beer, cars
and soda commercials? Imagine, The Red Cross followed by the
Make A Wish Foundation and the Shriners Hospital. Would the
world still remained glued to the television? If the writers
approached the copy for these PSA with the same creativity as
the beer commercials, we believe the answer is yes. Why? Because
a good commercial, is a good commercial. Period.
Radio voice and copy writing experts at www.scottradio.com know
that the assignment of writing a PSA is often put on the back
burner in most copy departments. The paying customer is first in
the cue. When the time arrives to write the PSA copy, the energy
and enthusiasm has often expired. But it should have never
evolved this way. Thanks to misguided copy departments of the
past, we all suffer today with less than stellar radio public
service announcements. The time to change is now.
Radio stations are required to air a certain amount of PSA's
each year. Because the quality is often second rate compared to
other commercials in the rotation, a station cannot air these on
prime time. If given the opportunity, they will. In fact,
scottradio.com has experienced such results. Write a good
commercial, be it for soda or Cancer research and it will makes
its way into the rotation. Why? Because radio stations are
begging for quality public service announcements.
What do you think about this article? Do you agree or disagree with it? Be the first to comment on this article, and share your thoughts with the world. No registration is required to post comments.
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Article: Public Service Announcement (PSA) Radio Copy Writing Success Author: Scott Perreault Publication Date: 2008-01-27 Total Views: 518 Word Count: 220 Category:Home /
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