You've likely heard this before... "An ounce of prevention is worth a pound of cure." Says who? I mean come on. If prevention was so popular why would we see so many "cures" being marketed. Why? Because of basic human nature that's why. We play the odds, we 'wait and see'. We figure that if it breaks then we'll fix it. Afterall, if it never breaks maybe the prevention was never required - who can tell... Prevention is the smart thing to do - no doubt about it. But mankind is not all about making 'smart moves', we make decisions based on emotion, ego, and occasionally, sometimes logic. For every one person who 'prevents' something, there will be many, many more who will gladly wait and see - and then PAY handsomely for a cure. Educating the masses is a noble thing to do, but it won't necessarily make you wealthy. Don't believe me? Here's proof: TOOTHPASTE. We all know that brushing your teeth is a good way to prevent tooth decay and gum disorders yet the toothpaste manufactures don't try telling us this... no way, that's too boring. They gave up trying to educate us about these things years ago. Now it's all about SEX! They tell us it "freshens our breath", "makes our 'smile' whiter" and of course this improves your sex appeal (of course they don't actually say this - but we all know that's what they're selling). Think CURES not PREVENTION and your bank account will love you for it. One last point. This whole cure vs. prevention argument is like the "teach a man to fish" story. Sure we could all learn to fish and have fish for life... But that's what grocery stores are for right - to 'BUY' fish not 'CATCH' them?  JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during ‘Internet alchemy’ experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client ‘double-dog-dared’ him to prove you can get front page coverage for $0. The details and that ‘dumb stunt’ are now part of EBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.
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