Google Analytics is available to everyone who owns a website, and is interested in who is visiting it. It tells you the geographical location of your visitors, which pages they visit, how much time they spend, and most importantly -- how they located your site (Google search, bookmarks or directly typing your URL into their browser) and if by search, what key words they were searching for when they found you. The best part is that this tool is totally free to use.
Why fool with analyzing web traffic? You can discover which of a website's pages is being visited the most, and find out what is directing people to those pages. Then you will be able to better design or rewrite the pages that are not working out as well as you'd hoped.
To obtain more exposure for your site, figure out what referrers generate the most traffic, and tweak your site for more exposure to them.
Have you placed banners or other advertising on somebody else's website? You can find out the success of that campaign, as well.
Time translates into money. If you realize that you have been devoting a lot of energy on a traffic building method that is not achieving results, you can stop spending more time on it or try to discover where are you failing in order to correct your mistakes.
Discover which keywords are the best ranked for you. Investigate a little to discover new keywords to replace the ones that are not working.
Learn which pages are the most popular with visitors and which have a high bounce rate. The bounce rate is the rate of people who leave your site without going to your other pages. When more of the posts or content you have are viewed by people who don't leave immediately, it is a good indication you are doing something right.
More Information:
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a
Houston, TX web design and web hosting company. If you just need periodic updates to an existing site, InfoServe Media also offers
website maintenance.
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