A lot of SEO websites talk about using link-baiting. Link baiting essentially employs writing a quality post relating to the market that you are operating in. Because the link-bait post appears to answer common questions or concerns held in the market, it is said to that a lot of people will link to the post which will help your SEO efforts.
But the way the link-baiting articles are published on many blogs and websites gives me the impression that the author did not know what they were talking about. Normally, the articles would tell you to write an interesting How to... or 5 Tips to... post for a certain industry, make sure the post is of high quality and sit back while hundreds of websites link to you. In that way, the authors argued, you will get free good quality links.
Here is the problem. I have written many articles to specifically check whether link-bait works. To my disappointment, I have come to the conclusion that I never had more than 3 incoming links to those pages. Now, I understand that the website is new but this method of link building is largely inefficient because of the large amount of time spent on writing high quality articles.
Therefore, although the theory behind link baiting is really good but when you test this method out in the real-world, it falls flat on its face normally. Why?
Because you are spending your quality time to research, rephrase and put up the information in a good quality post or article. And as everyone would know, time is money. But unless your website is already dominating its niche, there won't be hundreds (or even tens) of people who will link to your article or post.
Plus, even if hundreds of people did link to your link bait page, that is not the page you want to rank high for, right? Think about it. Apart from that, even if for some reason you would actually want the link bait page itself to rank, you can never optimize your effort fully, because natural links coming your way will never care about the anchor text that you would want to use.
In my opinion, using link-baiting will mostly provide most webmasters with limited ROI!
Maybe this technique would help you in niches which are very small and have limited competitors, but for bigger niches I do not think this technique warrants itself to be used.
More Information:
Do not spend thousands of dollars on meaningless SEO services which provide no return! Check our
Professional SEO Services to rank high in Google in as little as 2-5 days!
Categories
