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Not Doing It For Profit

By: James Pynn

Published: August 28, 2009
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The fact that profit drives businesses worldwide should be clear to anyone with even a modicum of self-awareness. For-profit businesses are only in existence to distribute their earnings among their shareholders, a non-profit organization, on the other hand, tends to be preoccupied with distributing its earnings to the people or causes it is dedicated to helping. The development of a business model is ironically necessary for the successful non-profit. Without the proper guidance and attention to detail, a non-profit is not long in the tooth.

Bridging the gaps in the system is the work of many non-profit businesses and organizations. Indeed, they have gained considerable ground in the public consciousness as of late. It could be argued this is due to the fact more people need help and indeed, non-profit organizations are there to do just that. To be sure, people enjoy having their money re-invested in social and family services. Whether that re-investment is jobs, infrastructure, or more food, people want to know what they give goes a long way.

For a non-profit organization or business, failure to plan is not necessarily a lack of vision, but a lack of focus. The struggle of every non-profit organization, then, seems to be management. As a typical non-profit is not necessarily interested in profit for the sake of merely making one, there tends to be a propensity for non-profits to fold well before their potential has been realized.

A comprehensive plan is not only essential it is imperative. The failure of a non-profit seldom has to do with the dedication or passion of its employees or its beneficiaries. The failure lies in a lack of foresight. It is well enough to begin a non-profit dedicated to feeding homeless people, but the question is: how? Like a for-profit business, a non-profit must develop and arcticulate its goals.

With the economy plummeting, it is easy to vilify our current economic model or even paint organizations are being unconcerned with the average citizen. It is easy to forget the contributions of numerous non-profit organizations to easing the financial crisis. There is now a new idea in business today: giving back. Indeed, it is not an idea that has ever seemed to catch on, but indeed, trying times call for helping measures.

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The future of non-profit organizations is hinged on the success of adequate resource and time management. The non-profit organization that can withstand the coming economic storm will be well-positioned for the future.


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