Most middle aged men living today can remember a point in time - just a few decades back - when the term 'skin care' was almost exclusively associated with women. These were the days when the mention of the world 'skin care' would only have drawn blank stares from men, who felt that it had absolutely nothing to do with them.
The view that skin care is exclusively a woman's thing has thankfully been largely done away with in the last few decades, and so much so that skin care product makers are now even making skin care products targeted who'lly on men, with the number of such skin care products for men now outnumbering the skin care products for women in some outlets!
Yet old beliefs, like old habits, die hard - and the subject of skin care for men is still a controversial one, even to this date. The idea that a man who makes skin care a preoccupation is a 'sissy' who envies the female state of being is, for instance, a widely held one, and it is an idea that tends to leave many men in a confusion, because the press (working in cahoots with the skin care product makers) wants to present the view that the modern man should care about how he looks - naturally with the use of the relevant skin care products - while some dissident voices in the society hold the contrary view that any man who as much as oils his body is 'sissy.'
So what many men are doing, to avoid being confused by all these conflicting voices is to seek skin care in moderation - by pursuing the standard skin care practices against which no one is arguing (like showers are the use of skin protection when going into direct exposure to sunlight) - while steering clear of the skin care practices against which there seems to be some controversy, like exfoliation and other types of exfoliation for instance.
The modern man who wants to make themselves presentable will therefore opt for something like the usual 'shower a day,' perhaps with the use of some lotion and sunscreen when getting into direct contact with the sunlight - while desisting from the use of the more 'extreme' skin care practices like exfoliation, which - according to this 'moderationist' school of thought, are best left to women and their ilk.
What gets lost in all this discussion, however, is that skin care is not all about physical appearance, and that proper skin care should be part of every effort at being a good steward of the body since the skin is in fact the biggest organ in the body, and one of the most important.
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