It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.
Send notes, e-mails, faxes – whatever it takes – so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity!
Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or Audio you need.
Afterwards, send copies of any video or Audio tapes (smart move: get them edited to 5 minutes length maximum) to your best prospects and referral sources.
Recently a longtime vendor sent me (and a thousand others, no doubt) an e-mail saying he’d be on 60 Minutes that weekend. I couldn’t watch that night but I sure was thrilled for him – and impressed. And he was top of mind for a good few days. Which is exactly what he wanted to happen when he sent me that e-mail.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
What do you think about this article? Do you agree or disagree with it? Be the first to comment on this article, and share your thoughts with the world. No registration is required to post comments.
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in...
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at...
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't
More and more people across the world are getting tattoos. They are almost tribal as they are a way for like-minded people to express their feelings. For example, their love of a football team, film or band.
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax...
As the online world changed in the nineties from informational
to commercial and highly competitive, marketers embraced the new
technology and the need has arisen to send graphically appealing
newsletters and
A marketing manager is an individual who develops, sets up and upholds marketing plans for decision-making objectives. It is an extremely skilful job. Appearing for an interview for the post of a marketing...
What you send through your mailing services for direct mail marketing is an important decision to make. You will not want to send just a simple letter to your present target market.
As we get older, we often start to worry about what we will do when we retire and this is such a huge industry that it sometimes gets us a little perplexed. But finding someone who will show the way through...
Promotion vehicles are a very effective way of promoting a campaign, product or event. And with the advent of vehicle wrapping, the options available are only restricted by an individual’s imagination.
The New Media Driver’s License Resource Guide provides a superb overview and introduction to new media, online public relations, and digital marketing. Using Link Listing to “hook up” with some of the greatest
In this tutorial, we will talk about how to use online poster printing to develop a good public relations poster. For any business, public relations is an important activity.
One of the best ways to present a great idea in a corporate setting is to utilize high quality, well-executed video presentations. If done properly, these videos can also be edited for use in televised...
Do you need to start social media initiatives for your business? Here are five steps you can take to start a social media presence for you and your company.
With the wireless industry booming over the past decade, wireless companies need a firm like MediaFirst to grab press attention before their competition does.
Truth is, 'positive thinking' is immediately associated with the 'self-help' shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life...
In what are probably the latest developments in huge declining reputation trends, we read of the up-for-sale of "Blackwater Xe", the private security firm. Combine that with the increasing calls on the CEO of
A lot of research has shown that business awards are an effective tool for boosting a company's reputation. They can be leveraged as a unique marketing tool to earn higher revenues and business experts all...
You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.At that point, they are free to do whatever they want with the information you gave...
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an...
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.Here are just a few headlines in the news as I write this,
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.Don't call a...
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of...
A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want...
Use journalistic styleReporters are busy. Just like you.So when you write anything for the media, be concise and tight.Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate...
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.Quoting yourself may seem unnatural to...
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a...
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months beforee their publication date.In January, when you are muttering
Article: Marketing-Minded Financial Planners--Appearing On TV? Tell The World! Author: Ned Steele Publication Date: 2007-06-01 Total Views: 307 Word Count: 357 Category:Home /
Marketing / Public Relations
Categories
