I was once again doing my due diligence on different SEO services out there and one sentence kept on grabbing my attention on multiple websites.
The sentence which grabbed my attention was: We provide absolutely natural link building at very affordable prices!
Reading this sentence amused me to a large extent. It even made me laugh. IT made me think Isn`t this SEO company misguiding the customer by saying that they provide natural links?
If you do not know what natural links are, here is a definition taken from a well-known Internet resource:
A natural link is a link that was freely given without any motivation, that is, a user linked to it because he found it useful and relevant, without intervention or coercion from the owner of the website. Natural links are often the result of having good, relevant, accurate content.
Now, if you think about the fact that SEO companies are paid to do link building, you can easily come to the conclusion that natural links is one of the farthest things they specialize in. Ironically, a lot of customers just do not understand that SEO companies just cannot provide you with natural links.
I guess the word natural removes that fear and skepticism in the mind of the customers. But the fact remains that 90% of the total links built over the web are not natural links. The mass majority of the links built are done artificially to increase link popularity and SERPs.
So if any SEO company suggests that they will build 100% natural links for you, you should be a little careful around them.
Natural links can only be built if your website is unique and authoritative, or if you rank in the first 3 places for your keyword in the search engines. Natural links are ones built by people who have no incentive to link to you other than the fact that your resource is useful.
Un-natural link building is not bad, unless you go overboard with it. There are many people out there who are using paid links in order to rank high and get more traffic.
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