For anyone doing business online, article marketing is one of the most popular ways to improve your SEO efforts. With the introduction of article submission software, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.
In this article, I will give you some article writing and submission guidelines that I've personally used to enhance the overall effectiveness of my submissions and guarantee that articles are placed on web pages with a high Google page rank.
The value of article marketing is that your content has a life beyond a single web page. Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter. As a result, your article can continue to be published for quite some time after it is submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided.
Make Sure Your Article Is At Least 500 Words. Too often I see valuable content that contain a few words short of the minimum required. Many article submission websites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.
Write Your Article Around A Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.
Use Your Keyword Phrase Throughout. When writing an article about a particular topic, choose the keyword phrase that promotes your website, product or service. Doing so allows each search engine to easily locate and classify your content.
Create A Compelling Headline. By developing a compelling headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building links to your website, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.
Focus On The Author Section. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable link value for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through a link back to your website. This is a link to your website presented in the actual body of the article. The second is in the author section. The first type of link is almost never accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article.
Submit Your Articles To Top Sites. Don't waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.
Article marketing continues to be a great way to improve your websites search engine ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value.
If you're doing business on the Internet then you are someone who considers article marketing as an important part of your search engine optimization strategy. Not only can article marketing help you promote your website, but original content is viral in nature and builds your traffic significantly over time.
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