Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.
Let me just give you a few quick pros and cons that should jog a decision.
The Advantages of Online Auto Classifieds
wide coverage
nice pictures possible
more space for description
usually can be found from a search engine
run it till you sell more common
Disadvantages:
search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
depends on traffic of site as too whether your ad is seen
lower trust from Internet based advertising
Misses non-internet people
The Advantages of Offline Auto Classifieds
higher trust factor
picks up online and offline buyers
no computer knowledge or site technology to interfere with the buying process
Disadvantages
pictures expensive
less room for description
may miss 'online only' buyers.
You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.
So from this statistic, the solution would seem to be - spread your message across both mediums.
What do you think about this article? Do you agree or disagree with it? Be the first to comment on this article, and share your thoughts with the world. No registration is required to post comments.
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Article: Auto Classifieds -- Online Or Off? Author: Graeme Sprigge Publication Date: 2007-06-16 Total Views: 261 Word Count: 263 Category:Home /
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