You can make a lot of use of the traffic that is coming to your site thanks to SEO and PPC efforts through affiliate marketing; and make a lot of money at the same time. If you are using Google AdSense, what this means is that any time someone clicks on any of the ads that Google has put on your site, you are earning a commission. Depending on the click that is going to Google, this can be anywhere from pennies to dollars that you are earning at any one time; either way, it isn't going to be a whole lot. On the other hand, if they are paying you more in commission for the click than you paid to get it, you are going to be making money.
Remember, you want to pay less for the click than Google AdSense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let's say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.
Now let's suppose that you manage to find something like 'DUI Attorney Pasadena, CA' as a long-tail keyword search that is inexpensive. You are going to bid for a low position on this, say maybe .30 a click, and hope to get these low-cost clicks and more traffic to your website.
From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) & attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky & can be very costly if it doesn't work out and will cost you $$ if 4 out of 5 people don't convert. Many people have tried buying clicks at a low cost, then essentially 'reselling' on their own site, but have had little success. The point here is it will take you a lot of time, trial & error, and money to get the right recipe to profit from this.
If you are going to put that much time into this effort, why not focus it on SEO for those same long-tail keywords? If you optimize your page right, you can still do the same work for less competitive words, and come up organically. Then it doesn't matter as much what your CTR is, and will cost you a lot less $$. The only thing you are spending is your time. Once that initial time investment is over, then it cannot cost you any money out of your pocket - Whether it works or not!
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