The main position in a flower shop is the flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers. It sounds pretty simple, yet can be challenging. All designers are not created equal.
It is important to understand that the judging of a designer's work is very subjective. Personal preferences for design styles and flower choices play a key role in the judgment decision making process. The criteria that people use for making the judgment calls varies with each person -- there is no standard criteria list used by everyone. To complicate things just slightly is the fact that the judgment can come from more than one person - the recipient, the customer who placed the order, and third party observers (anyone else who sees the arrangement). Therefore, it is very difficult to please everyone with every design created.
A good flower arranger has a love for flowers and has the ability to combine that love with enough creativity and artistic talents to make amazing looking floral creations. Using the love, creativity and artistic talents in a way that meets or exceeds customer requirements will generally result in being declared a good designer by the customer.
A floral designer that views themselves as an artist will likely be thought of as a good designer. The artistic designers will create arrangements that grab a viewer's eyes. This is either a natural skill or acquired skill, and all good designers have this skill. A good designer will create a design with the intent of creating an "experience" for the viewer. It must be something more than just a vase with flowers in it - there must be movement, there must intrigue, there must be a natural curiosity, etc.
Three types of flower designers are judged as good - designers that create arrangements based upon following floral design recipes which others originally created, those who create custom-made flower designs for each order, and those that can do both. It is not a given that the judgment will be good for each of these types of designers. However, the judging really comes down to whether or not the resulting design is liked by the customer and fits with their preferences.
The creations made by sticking to a recipe or formula are not necessarily the most creative and certainly are not original. These creations are expected from floral shops that fulfil orders for FTD, Teleflora, 1-800Flowers, and other flower wire companies. This is because customer's order a floral design based upon a photo or image and request the exact same thing.
A custom flower arranger creates designs for each order based upon a conversation with the customer. These designers are generally the most creative and they use a lot more artistic skills than one who follows a design recipe. This type of floral arranger is the daring florist -- one that does not follow the blueprint creations and creates fabulous flower arrangements. Their creations are incredible, sometimes complex or even simple, yet truly cause viewers to remember the flowers.
It is not a given that the judgment will be good for each of the types of designers. However, these three types of designers will generally receive good ratings. The judging really rests with the designer to take great care in creating the best designs that match the customer requirements. Surprises are not a welcomed outcome for customers of a floral order. They like to know up-front what it is that will be delivered, so a good designer will take time to get the requirements understood before creating the design and delivering according to that order.
More Information:
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