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SEO For Real Estate Agents

By: Silace Zyllion

Published: November 2, 2009
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If you have spent time looking to appeal to listing leads through blogging, which several of us are, you understand the merit of having your subject matter found on the world wide web. For quite a while now I have tried spread the word out concerning the Real Estate Lead Generation Software provided through RedX and have learned an impressive amount on search engine optimization in the process. Outside of the initial post, there are many steps required to get your blog read and recognized. The steps following your post will truly reveal your level of success in attracting traffic and subsequent real estate leads to your blog.

SEO Steps To Draw Real Estate Leads

Primarily a blog post is an investment in advertising. Therefore, your ROI is based upon how many people notice your blog or promotion message Therefore, the more people you get to read your blog, the higher your return will be. This is the beauty of SEO.

The first step in the writing procedure should always be choosing a target keyword. If you have a topic in mind, spend a few minutes on Google to see how competitive the phrase you are focusing on will be. To notice the level of competition, look next to the search box for the search results information. As an illustration, the competitive information for the expression "interest real estate leads is "Results 1 - 10 of regarding 4,230,000 for attract real estate leads. (0.55 seconds)" Because this post is competing with over four million other entries, it is unlikely to rank high on the search term "interest real estate leads." Therefore, optimizing it for that expression may be fairly futile and I should perhaps optimize this post to a less competitive expression such as "listing leads for Realtors," or even "GRAR" which only has one million competitors.

After choosing what you will write about, write your post to incorporate that expression one to three percent of the time. Be sure to incorporate the expression as part of your header tags as well as your subhead Back to our illustration, the expression Draw Real Estate Leads is in the tag of this article.

Now You Can Begin SEO

Here is what I do to promote these posts as well as the RedX discount page.

* Ping your post using a pinging instrument to several sites. I use pingler.com

* Make multiple unique versions of your article with an article rewriter. Unique versions are required so that every syndicated website that posts your article is counted as a single back link to your real estate blog. I now use Magic Article Rewriter as my instrument of choice.

* Offer your unique article to as many article directories as possible. I use two tools concurrently for this. The first is UniqueArticleWizard, the second is Magic Article Submitter. Both tools allow you to syndicate your article across the web over time which gradually increases your links and your search engine rank. Their actual sales pages are pretty cheesy, but the tools work great.

* Bookmark the post to StumbleUpon, Digg, Delicous, and the rest of the bookmarking sites. If you are using a WordPress, Orlywire has an attractive instrument that allows you to automatically bookmark your post to your accounts.

* If you haven't submitted your RSS feed to the several feed readers, then now is the time to do so.

* Update the post on your Facebook, MySpace, ActiveRain and Broker Agent Social pages.

All of the above sounds like a lot of work, and it does take concerning an hour to complete all of the steps. However, where you may appeal to one or two real estate leads from the post alone, you can now expects a few hundred more people to find you from your search engine optimization activities.

More Information:

Draw more listing leads through GRAR and MRMLS as well as through FSBO prospecting. Real Estate Software is available to help you succeed in real estate.


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