This article will assist you to make out particular points while
writing a news release for PR distribution through the press
release network. A well prepared press release would attract
journalists and is also well optimized for distribution to
targeted audience. Content of your press release: The content
means the news story you want to publish. The following points
must be kept in mind at time of writing press release.
Make sure that the content you write is newsworthy. The
intention of a press release is to make the people know to your
news item, not to sell something to them.
A well crafted press release would cover all the 5 ‘Ws’ (who,
what, where, when and why), providing the vital information
about your company/organization, product/service or happening.
Redraft your content if it seems like an advertisement.
Beginning should be firm: Your title and initial lines should
cover, what you want to convey. The remaining part of your press
release should depict the detailed information.
Make it for Journalists/Media agencies: The media agencies and
journalists would grab your press release and carry it in their
publications, with slight editing or no alteration. Try to make
in such a way that even if your news is not reprinted word for
word, it may cover whole amount of information.
Think in addressee’s way: Your press release should be able to
find audience’s interest. Keep in mind that if you were a part
of audience, would you like to read the press release, you
made-out.
Does your press release appear “Realistic”: Try to point out
real examples of your company/organization, as people are also
intellectual enough to find out ‘what’s true and what not’?
Provide information on your product and services that can
benefit them.
If your story is on a corporate highlight, make sure that you
attribute achievement or breakdown to one or more events. If the
company has achieved noteworthy escalation, share the reasons
behind the success with the audience. Button up the story with
real facts: Avoid bluff and add-ons. If you find the content
using much added extras, make it natural and real. If content
seems too good to be true, turn down the tone little, as it may
possibly hurt your own credibility.
Your press release should be in active voice, not passive. Verbs
in the active voice makes your press release live.
Use only enough and necessary words: Avoid using superfluous
adjectives, extravagant language, or unnecessary expressions
like “The most powerful”. Tell your story with lesser words, as
verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of
terminology would be allowed if required, if you aim to optimize
news release for internet search engines. The finest technique
to communicate your press release is to speak neatly, using
regular language.
Avoid exclamation points: The use of exclamation point (!) may
hurt you. However, if you have to use an exclamation point, use
only one.
Obtain allowance: Companies are very defensive about their name
and credibility. Get written permission before putting in an
information or quotes from officials or associates of other
companies/organizations.
Company Information: The press release should conclude with a
short description of your company, which illustrates your
company, products, service and a brief history of company. But
if you are making a combined press release of two or more then
two then you should, provide information of all the companies.
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