Looking to build your freelance writing career but don't know where to begin? Maybe I can help.
Let's start with a perspective on web exposure and your business. You know you're a wonderful writer. You know you can provide flawless copy for any number of industries!
But does anyone else on the World Wide Web know?
Let's talk about page rank. If you have a website, how many visitors do you get per day? Have you ever typed your web link into the Alexa.com Page Rank calculator? If so, what came up? Was it 9,547,893, or something equally upsetting?
As you may know, the higher your page rank number, the LESS visitors you're receiving.
Example: Alexa pagerank of 1 is usually either Google, Hotmail or Yahoo (this vascillates daily). That means that these three websites alternately swap the title of Most Visited Website in the World. Think you can get your website up there, or even close?
Umm... no.
FACT: Not many writers with websites are getting much in the way of web visitors. Most are getting buried by the big dogs, or lost in Blogger land.
Recently, I tripped over a solution to significantly raise the amount of visitors to my site. Then after I tripped over it, it took me four entire months to fully grasp the concept.
Article Marketing can seriously improve your website rank, put your name out there in Internet Guru Land, and lure customers your way with scintillating copy that you include in your article!
For those who remain in the dark, article marketing is like exalted link distribution. It's a way to pass your link on to thousands of websites - but in this case, you're not just another anonymous link. Attached to your link will be a free sample of your work, and a way to contact you directly.
The Article M.O.: Write an article, attach your website link and a short bio, and then submit to an article distribution website. Publishers will then come along and add your work to their website content. Interested readers will click it, and then they're back on YOUR website, learning about You and What You Do.
Articles can MAKE YOU FAMOUS in your niche! How do you think the Adam Urbanskis, Ali Browns, Michel Fortins and Yanik Silvers of the web got where they are today?
The thing is: even if some of us writers have great-looking websites, they're ranking pretty low on the search engines. And if you don't even HAVE a website... well, you're nearly invisible.
But now turn this over in your mind:
As a group, we could actively and significantly improve the situation.
The jist of it is: the more hits you get to ONE WEBSITE, the more each person's name gets out there to the right people and that means MORE PAID CONTRACTED JOBS.
So: if I have one website that features a tech writer, a psychology writer, a marketing writer, a children's writer, a novelist, etc...
And each of those writers is doing their part, writing articles to get exposure for their original work...
That means that the hits will all come to the same place, the search engine rank will rocket skyward, and the contract work WILL FOLLOW.
I've been doing a ton of research on this web marketing thing for over 2 years now. I'm more than thrilled to offer web marketing guidance to the writing community; gentle, misunderstood souls that we are. But it won't be easy. If you want to make it happen, you have to work your hiney off, like I do. But once we catch fire... whew! Well, then we will be a force to be reckoned with!
Please join me in my quest for success.:) Please visit Wordbrains.com to find out more about how article marketing can kick your freelance business into high gear!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto creates core-driven copy for small business owners seeking guidance on matters of grammar, punctuation, word choice, structural organization, Search Engine Optimization - and above all, Guerilla Marketing Tactics for their websites and print materials. Add your name to her roster of talented writers. Visit http://www.wordbrains.com
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