Key Trends For Summer Fashion

Look great this season by knowing what's hot and what's not. Since pink hit at the fashion shows of Paris and Milan last year, pastel colours for men are still very popular. Bear in mind that lighter summery colours can give traditional cuts a new chic and a splash of the out-of-the-ordinary. Here's a quick guide.

As well as pinks, beiges and other pastel colours, men should still remember to think about wearing safer, more traditional colours such as caramel, khaki and olive, keeping the look neutral for trousers and shorts. Classic chic is rarely going to be a miss in the fashion department. Traditional black, and the ever elegant white, are also still stylish.

As for shirts and pants, fitted sheer shirts, along with bold, button-down shirts in juxtaposing patterns are very in fashion. It's wise to wear these in light mauves and blues, to add a cooler, lighter feel to harder lines. Baggier, and looser style trousers, are a fave this summer as well, and look great with the right pair of men's sandals.

Though it might seem peculiar, many designers have brought short-shorts into men's work wear. The style blends business man and little school boy. It's been a hit with the designer Salvatore Ferragamo, and is likely to make an impression, if that's what you want to do.

Another statement making look that has been popular for a while is patent leather. Leather jackets for wearing to parties and dinners at night, will definitely help you set yourself apart from the more common sporty vibe among men in summer. A look back to seventies punk rock chic, tread carefully here. You need to make sure it works for you.

Accessories are as popular among fashion designers for men as they are among those for women. Plaid accessories were big for Spring last year, whether in the form of belts, shoes or flat caps. They're still in this year, along with satchel school boy bags and even bow ties.

As for trends to avoid in the summer season, just make sure that if you do wear short-suits and patent leather pants, you do so with a lot of though. Above all, it's about slavishly following catwalk trends to the detriment of your elegance. Pick and choose from in style items, but make sure you opt for what flatters, instead of what you think will make you look fashionable.

If you're wondering where to look for men's clothes, both stylish and not too expensive, it would be advisable to go to New Look's website. As well as a really wide selection of summer wear, New Look also has new and exclusive offers. Right now, for example, they are providing summer shirts, in grid, denim and checked, at reduced prices.

Josef Kazan is a freelance fashion writer with 10 years experience in the industry. They recommend New Look for low-cost and stylish men's clothing.