A whole new category of sun protection!
We've all heard the excuses people use for not wearing sun
protection; "Oh the application is messy!" "It makes my hands
slippery!" "It sweats off!" "It smells!" "It's time consuming,
inconvenient and I just can't be bothered!" Times are changing,
now you can Brush-On non-greasy, fragrance-free sun protection.
Colorescience's mineral powder sunscreen is a new medium for sun
protection. Ground mineral powder is a physical sun barrier and
reflector, and will not absorb into your skin. It comes in a
simple to carry and use retractable brush, it's SPF30 Full
Spectrum (UVA, UVB & Infrared) sun protection, its Very Water
Resistant, weightless, goes on clear, does not rub off on
clothes, is odor free and will not burn the eyes when perspiring
... protection is instant, and lasts all day.
This new technology relies on the reflective and refractive
properties of titanium dioxide and zinc oxide. Both ingredients
have been used in sunscreens for years, but the particle size
had been so large that they clumped together, reducing their
ability to reflect light. This new generation of sunscreen
ingredients relies on a revolutionary process (nanotechnology)
that uses a powder so fine that each particle is smaller than
the wavelength of visible light. Nano-powders are solid and
particulate so they will not clog the pores and this one is
fragrance free. The best powdered sunscreens are formulated with
many active and a variety of inactive ingredients with differing
molecular sizes insuring that all areas of the skin are
protected. As sun protection technologies change, so will our
lifestyle, and a wardrobe of sun protection will become the
norm. A light moisturizer with sunscreen to start the day with a
little protection, a heavier waterproof sunscreen for sport
participation, and a quick and easy mineral sunblock for those
outdoor events or open car trips where slippery hands on the
steering wheel is simply unacceptable!
© 2005 Jolene Schwartz
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