Korean cosmetics are a hit in Asia and quite impressively, they are capturing the Western lands as well with similar accolade.
Go into a beauty shop and Korean cosmetics can never be omitted. Their popularity goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans' influence on other people has taken a long way - from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been taken on so easily that their counterparts have been dramatically challenged. In fact, in 2009, Korea's cosmetics industry increased 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty aficionados. They are fabulously and fashionably packaged that women are so attracted to them. This kind of packaging is believed to be highly necessary for modern women.
The high expenditures on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a big deal to South Koreans. And because they have sort of set the criteria for what beauty should be - fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a lot of Asian women are going crazy for over Korean products. One apparent edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Moreover, Korean cosmetics are affordable as they follow a simplified distribution plan (from headquarters directly to distribution outlets) thereby minimizing operational costs.
Korean cosmetics have built their niche all throughout the world so that Korea's figure has gone from kimchi to everything.
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Article: Korean Cosmetics Are The In Thing Author: Tyra Smith Publication Date: 2010-06-14 Total Views: 254 Word Count: 323 Category:Home /
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