If you think that making a video go viral is just luck, you'd be wrong. Of the videos that go viral on YouTube and other video sites, most were created for just that purpose. The people behind the video used just the right tools and took all the right steps to get the desired outcome, and you can too.
The content of your video obviously plays a major role in getting it to go viral. It has to be entertaining and something out of the ordinary- either laugh-out-loud funny, or something that will make viewers say "wow!" The video quality doesn't necessarily have to be great as long as the content makes people want to share it with their friends. Ideally, you want your video listed on YouTube's "Most Viewed" page, as that will make your views grow quickly.
Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don't know the title. Be sure the video is embeddable so it can be posted to various websites.
Once your video is uploaded, you'll need to get moving. Start with email, sending it to as many contacts as possible and requesting that they forward it on. Next, move on to your social networking accounts; post it on friend's pages, group pages, and community pages, giving it as much exposure as possible. Don't forget to post the video to forums and blogs, as well as any other appropriate sites.
One of the best ways to promote a video is to get comments on it, especially controversial comments. You can do this yourself using multiple accounts or get a friend to contribute. Most viewers will take the time to read the comments even though few will leave any. That controversy could be the element that gets people sending it to friends to view.
YouTube posts thumbnail screens shots of your video as a preview. You will have three from which to choose. One of the screen shots always comes from the middle of your video, so make sure there is something in the middle that can be used to grab a viewer's attention. Once you get your video out there and get people watching and sharing it, you can get it to go viral.
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Article: A Guide To Making A Viral Video Author: Mark Walters Publication Date: 2010-08-27 Total Views: 186 Word Count: 434 Category:Home /
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