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Real Estate Postcards Are An Effective Marketing Tool For
Realtors |
By:
Jeff Charlton |
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Real Estate agents all over the US are finding that the
aggressive use of real estate postcards to promote their name
and services is very effective in gaining new clients and
increasing commissions. Let¡¯s examine why postcards work.
Real Estate Postcards are both affordable and attention-
grabbing. Because a postcard doesn't need an envelope, your
message has a head start at getting attention. The start of any
successful marketing effort begins with an attention-grabbing
first impression.
Real estate marketing postcards have been around for a long
time, and have been loved by marketing professionals because
they are highly visible and tend to generate response. With
today¡¯s printing technology, full-color real estate postcards
are more affordable than ever.
Real estate marketing Postcards get read by over 99% of your
prospects. Think about the last time you received a postcard in
the mail. What did you do with it? If you¡¯re like most people
you probably read it as soon as you took it out of your mailbox.
You may then throw it away, but by that time the marketing
message already got to you.
It¡¯s this immediate impact that makes real estate postcards so
effective in prospecting. You only have a few seconds to get
someone¡¯s attention, and a postcard can do that better than any
other mail piece because the headline and marketing message are
right there shouting at the reader. No envelope to open, no
paper to sort through.
Real estate marketing postcards are far cheaper to send than
regular mail. You can mail a 4.25 inch by 5.5 inch postcard via
First Class Mail for only 23 cents. You can make small, targeted
postcard campaigns and get the same results as an expensive
print or broadcast campaign might bring.
Another benefit of real estate postcards is that you can mail
them bulk mail (standard mail), and the impact is the same.
There is no reason to pay for first class postage. This allows
you to go as large as 11 inches x 6 inches and still be within
the range of a standard mail letter, which will only cost you
between 17 cents and 23 cents to mail depending on your list.
These oversized real estate marketing postcards really stand out
on the mail.
For real estate agents, the key to success is to mail to the
same ¡°farming¡± area over and over to get your name in front of
potential clients enough so that they remember you when it is
time to list or buy a home. The most successful agents mail at
least 500 real estate postcards every time they list or sell a
home to the immediate area surrounding the property. In
addition, they mail general real estate marketing postcard
messages on a monthly basis, such as ¡°Find Out what Your Home
is Worth¡± to their entire farming area. They also mail holiday
greetings and calendar cards. They create special promotions or
joint venture promotions with local businesses such as ¡°Come in
to our Flower Shop and get a Free Valentine Rose Compliments of
Jane Williams Realty¡±. They mail ¡°Recent Sales in Your Area¡±
cards.
Newsletters are also powerful relationship building tools, and
successful agents work those into their mailing campaigns as
well.
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Article Source: http://www.PopularArticles.com/article2230.html |
Article: Real Estate Postcards are an Effective Marketing Tool for
Realtors
Author: Jeff Charlton
Total Views: 47
Word Count: 491
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