new clients can be tricky to get and tricky to hold on to until they become established. A lot of people will try a service once and be very happy with it but will not follow up with another booking. Sales Tactics For Small Window Cleaning Companies can be very effective.
A window cleaning firm could go and talk directly to new clients to generate interest. This could be either businesses or private homes. If you van get talking to someone who seems interested then why not offer a quote as it is possible they may find it less than they thought. Try to get satisfied customers to write you a quick reference, and take photos of buildings, with the owners permission that you already clean. Make up an attractive and professional looking file with all these details along with copies of your current insurance.
Have some decent business cards printed up, as cheap ones will give the wrong impression. Look smart when you go to see new clients. It does not matter if you normally look scruffy for work, but first impressions really count. Make sure you are ultra polite when dealing with your clients.
You could take a quick peek at their windows before you go in, and then you can talk about how your service will improve their business or home. If you offer additional seasonal services such as gutter cleaning then be sure to stress how important this is for the upkeep of a building. Point out that you are fully insured and properly trained to carry out such awkward tasks.
You could also advertise in the local papers or arrange to have flyers put into local papers. This approach can work quite well. Word it as if you are a very popular and well established local firm that has a few openings for extra clients.
Try to get clients into the habit of using you, as this can be tricky when they are new. Always offer to book them in for next time, and when they are just beginning to use you perhaps offer a free window clean after they have used you a few times. You could print out a good discount voucher that becomes valid after a certain number of washes. They would get you to stamp it or initial it after every visit.
Think about setting up an incentive plan for clients who introduce someone new, but make sure that it only pays out after they become established as new clients. Always ask a client if you can book their next appointment after you finish, until you have a regular time set up when they just expect you. Sales Tactics For Small Window Cleaning Companies can work well, but it is worth trying out several to see which is the most effective.
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