Traditionally, in almost each niche, you will find a company that dominates the market. If you consider the world of databases, you will find that Oracle is the best and the most famous company. Beside the dominator, you will find some other companies that play around.
And, if you are interested to explore the field of Internet affiliate marketing, nothing comes near ClickBank. It is the number one dominator in this field, thanks to its wide variation of products and the excellent customer service. But, as any other business, nothing is perfect. You will have high sides as well as some ups when you deal with this company.
What should you consider here?
To make a serious income online, the best to do is to promote affiliate products from more than 1 affiliate network. This way, you will combine different benefits from various sources. Hence, you skyrocket your chance to make more sales. In this context, you should be informed that the next best ClickBank alternative is PayDotCom.
Why does ClickBank dominate the niche of digital products?
Indeed, there is no doubt that ClickBank is a robust affiliate network. It offers a brilliant unique of products in more than 30 niches, e.g. self-help, health, sports, cars, finance. So, it is the best target for an affiliate. Even, if you are a merchant, it is still the best target. Listing your product there will put it in front of more than 100,000 affiliates. This way, you can make money easily and quickly.
What is the most serious drawback of ClickBank?
Indeed, some policy decisions are not so brilliant and put this company in the negative side of the evaluation. The policy that causes a lot of problems is their iron clan refund policy. This is an outstanding customer relationship approach because it sends the message that ClickBank stands behind the products sold on the service.
Nevertheless, this is not the best idea to gain customers' trust especially when you sell digital products as it is the case here. This offers a very easy chance for people to cheat the system and ask for refunds in all cases. Surely, customers will own a copy of the product on their computers; therefore, it does not make sense to ask them to return the product.
Do you have to live with this limitation?
ClickBank shows that 95% of the sales achieved were real sales, which means that refund was not requested. To be realistic, one can live with 5% refund rate as it does not hurt that much. Even better, this company shows the refund rate of each product. This way, you can opt for products with the lowest refund rate. Nevertheless, if you are not happy with the 5% refund rate, then opt for the next best option.
PayDotCom offers a very attractive alternative for affiliates as well as merchants. Though this company is not as famous as ClickBank, but it does an excellent job in offering you the chance to make money via affiliate marketing.
PayDotCom offers the best alternative, thanks to the wide variations of products. In addition, the transactions processes are clean and accurate. Affiliates get their commissions on time and you will be supported there exactly like ClickBank.
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