One of the largest obstacles that home based businesses face is the lack of a physical storefront. A visual storefront provides validity to a business's reputation, and consumers like dealing with businesses that can 'be seen and touched.' Having a toll free phone number helps create a virtual storefront for home based businesses.
A toll free phone number also gives a home based business the ability to sell goods and services beyond just their local area. Since the business isn't physically pinned down to one area, it is completely portable. This flexibility is particularly important because if the home business owner moves to a new location, they don't have to change their number, and the established connection to customers stays intact.
You'll be pleased to know that having a toll free number will also boost responses to your marketing efforts. Research has shown that displaying a toll free phone number on your promotional materials increases the likelihood of people contacting you by 20-30%. If you can turn even a few of those extra contacts into sales then the extra income will cover the costs of having a toll free number in the first place! Opt for a vanity number, which is where the phone number also spells out a relevant word, and the results are even better.
You might think that potential customers wouldn't be bothered about paying for the call themselves, after all, it only costs 10 cents or so, right? Well, the point is that however cheap a phone call might be, it does cost something, and even if it's just a few cents, that's enough to lose the 'free' tag. People love free stuff and they love the people who give them free stuff. Physiologically, it makes a difference. It shows you care and shows that you are really trying to reach out to people.
There is a common misconception among home based business owners that toll free numbers are for 'big' businesses only, and that they are too expensive for the 'small guy.' That is really not the case at all, and there are actually packages available that specifically target businesses that operate from homes. With the competitiveness that exists in the telecommunications industry, you can be sure of getting a great and affordable deal if you look around for it!
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Article: Toll Free Numbers Help Home Based Businesses Maximize ROI Author: Mark Walters Publication Date: 2010-10-11 Total Views: 191 Word Count: 386 Category:Home /
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