
Categories

Advice Animals Automobiles Business Career Communications Computers Education Entertainment Family Fashion Finance Food Health Home Legal Leisure Marketing Realty Reference Religion Science Society Sports Travel

Submit your articles online!

Steven Gerrard Launches Adidas AdiStars Campaign

By: Katie Clayton

Published: October 24, 2010

Link To Article

Republish Article

Last month the Youth Support Trust (YST) combined their efforts to get more kids involved in sport with sports giants Adidas, the result being a nationwide plan called AdiStars. The plan will reward sustained activity in any sports and is hoped to become fully functional before the London Olympic and Paralympic Games in summer 2012.

Its successful launch occurred in September, with an appearance by England and Liverpool FC Captain Steven Gerrard and Paralympic bronze medallist John McFall, to a Liverpool school. Pupils of St Margaret's Church of England High School were evidently inspired by their hero as they posed for photographs with Gerrard. Gerrard showed them it wasn't all about football as he took part in a game of basketball before encouraging youngsters wishing to become top athletes themselves to "work hard, make sacrifices and be dedicated" but most importantly to "enjoy sport."

AdiStars taps into the gaming culture popular with 13 to 19 year olds by allowing children to complete and post new challenges online. Small rewards such as virtual badges and personalised messages will be given for every mission passed, which could range to anything from weight-lifting and ice hockey to simple running or football. By the end of the process they are expected to have advanced their five powers of speed, strength, stamina, suppleness and skill.

Once all missions have been completed youngsters will be able to enter into a competition to win some amazing prizes. The most exciting of which include a sprint lesson with Olympic gold medallist Christine Ohurougu or a football class taken at their school by Steven Gerrard himself. The top prize involves the winner being flown to Los Angeles to meet top footballer David Beckham. Even small achievements will be rewarded under the plan so youngsters do not lose interest, including virtual badges and personalised messages from sports celebrities. Log onto www.London2012.com/adiStars to start the game.

The plan is set to continue for years to come as thousands of youngsters are selected to be AdiStars Ambassadors.

More Information:

Get into the sport with Adidas Predators and a Manchester United Football Shirt

Source: PopularArticles.com^TM / Sports / Soccer / http://www.PopularArticles.com/article240697.html

Visitor Comments

What do you think about this article? Do you agree or disagree with it? Be the first to comment on this article, and share your thoughts with the world. No registration is required to post comments.

Related Articles
Recent Soccer Articles
More From Katie Clayton

	Puma Scores Big With Football Viral Campaign The branding competition has been claimed by Adidas after their boots scored more goals in the South Africa World Cup than any other brand. Players sporting the new Adidas F50 Adizero scored a total 41...
	Living In Abundance Living in Abundance Steven E Steven E enables authors to gain instant credibility with his marketing appeal. Steven E gives authors the ability to market to an Audience they may not be able to reach on...
	Adidas Football Boots Made Of Kangaroo Parts Umbro has attempted to avoid the overhyped computer generated ad campaigns that usually target their consumers by opting for a retro pop-art style. The campaign has been created by a leading Manchester...
	Casual Adidas Sports Shoes Adidas Goodyear Shoes are very in style.
	Adidas Gymnastics Leotards Review When it comes to Adidas Gymnastics Leotards that are cool, hip and stylish, you only need to view the brands latest offerings that are available for sale.
	Understanding The Technologies Used In Adidas Shoes Adidas has always been the forerunners in creating breakthroughs in shoe design technology. Comfort, durability and a healthy support for your feet are emphasized when they design sports shoes. Moreover...
	Adidas Indoor Soccer Shoes Review Adidas Indoor Soccer Shoes are known as being very well crafted, durable and priced right. Their vision can be seen in their latest collection that is available in stores.
	Adidas Barricade Tennis Shoes When it comes to Adidas Barricade Tennis Shoes that are durable, well crafted and priced right, you only need to view the brands latest offerings that are available for sale.
	Wedding Vows Including Youngsters What do you do if you want to get married, but one or both of you have Kids? The Children may be from prior marriages or other circumstance. The challenge of dealing with Youngsters is always a big concern.
	Can Your Football Boots Cause Injuries? Nike Say No The branding competition has been claimed by Adidas after their boots scored more goals in the South Africa World Cup than any other brand. Players sporting the new Adidas F50 Adizero scored a total 41...

	Suitable Indoor Soccer Cleats Can Help You Win The Game Each player requires speed and the potential to cut quick and this really is not achievable without the ideal shoes for this sport.
	From 1892 To 2011 - The Story Of The Liverpool Football Shirt The Liverpool Football Shirt is famous across the world. And that comes as no surprise, and they are one of the world's most successful teams ever. The Red shirt has been worn to victory in 5 European Cups...
	Ipswich Town - 2010 Has Been A Time Of Hardship 2010 ended up being one of the least memorable period for the fans of Ipswich Town. Roy Keane was employed during the summer of 2009 and with the financial resources of owner Marcus Evans, expectations had...
	Manchester United Continue Keeper Hunt Despite New Signing The new signing of Andres Lindegard has been well received within Old Trafford and many would assume that Manchester United's search for a new keeper would appear to be over. However, given Ferguson's quote...
	Why Do So Many Foreign Football Fans Support Manchester United Manchester United has long been the most popular team in the world, with fans ranging from the estates adjacent to Old Trafford, to the depths of China and Africa. But what exactly makes so many foreigners...
	Manchester United Prepare For The Departure Of Edwin Van Der Sar Sir Alex Ferguson earlier revealed Wayne Rooney's intentions to quit Manchester United. Ferguson claimed to be "shocked" by Rooney's refusal to sign a new contract and does not understand the reasons for...
	Manchester United Still On The Hunt For A New Keeper Despite Recent Signing Manchester United boss Sir Alex Ferguson is expecting veteran goalkeeper Edwin Van Der Sar to hang up his gloves at the end of this season at the ripe old age of 40. Although the Dutch giant has refused to...
	Puma Goes Viral In Football Campaign Puma entered the world cup with a limited budget and had to pull something special to gain attention. They came up with a love = football campaign, a message they wanted to spread as far as they could.
	Euro 2012 Finals - Who Will Make It To Euro 2012 Finals Out Of Group G? Qualifying for the UEFA Euro 2012 Finals will undoubtedly be tough with every country desperate to qualify. There's 9 groups altogether. The 9 winners as well as the best 2nd place team will gain automatic...
	What's The Problem With The England National Team? After England left these shores for South Africa a couple of weeks ago, there was much anticipation that finally, the team might possibly bring the trophy home. Yet, that dream was destroyed in no uncertain...

	Paediatric Walkers Are Great Help For An Injured Child On The Road To Recovery Children may find themselves unable to move about independently as a result of accidents, sickness or surgery. Paediatric walkers are a wonderful invention that will help them get back on their feet again....
	Molde FK 100th Anniversary Kit By Umbro Norwegian football club Molde Fotballklubb, usually known as Molde FK, are getting ready to celebrate their 100th anniversary in style. Sportswear giant Umbro have outfitted the players with a new home kit...
	Adidas Facebook And Twitter Trainers: Commercially Viable? Facebook and Twitter fans everywhere will want to take a look at some prospective designs for social networking trainers. The designs were released to coincide with the launch of a range of limited edition...
	The Largest Annual Conventions Just what is the world's largest annual convention - and what is it in aid of? Unsurprisingly some of the biggest conventions take place in a country where size matters - the USA - where automobiles attract...
	PPI Claims Process In the past PPI (payment protection insurance) was mis-sold and changes in the system mean that many people are able to claim it back. It is sold alongside loans and is meant to provide financial assistance if
	Guidelines For Good Office Behaviour While there are several factors that determine your success at work, office behaviour is probably the most important. These are some guidelines of good office behaviour that will help you to progress up the...
	Salon Furniture Trends Perhaps one of the best ways to improve your salon and make it more attractive to consumers is to invest in new salon furniture. People have significantly less money than they used to, so nowadays a trip to...
	Getting The Most Out Of A Function Room Booking a function room can be a stressful experience. By following these helpful hints you could take the hassle out of organising an event and make sure that all your guests can make it to the event and have
	Hollywood Hair Are you sick and tired of high maintenance hair styles? Seem to be spending all your time and money perfecting your look? There is an answer.
	Pallet Truck Safety If you are embarking upon a job which will require the moving of pallets or heavy goods, for example in a warehouse, then there are several safety measures you need to take into account. If you have no...

Article: Steven Gerrard Launches Adidas AdiStars Campaign
Author: Katie Clayton
Publication Date: 2010-10-24
Total Views: 151
Word Count: 346
Category: Home / Sports / Soccer

Print This Article

Add To Favorites

Cite This Article

Home | Categories | Submit | Republish | Tools | Links | Credits | Contact | Privacy Statement | Terms Of Use

Copyright © 2012 InfoServe Media, LLC (DBA PopularArticles.com). All rights reserved.