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Avoiding Tragedy In Folder Printing: The Big No-no's

By: Steve J. Perkins

Published: October 25, 2010
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Folder printing is a wise investment, especially if you want special presentation folders and public relations folders to help you in your business. You should know however that folder printing is not a free enterprise. It does cost you to print custom folders, and you should always try to make it as perfect as it can be for your efforts and resources to really pay off.

Let me give you a few tips on how to avoid tragedy in folder printing and make sure that you print color folders perfectly each time. Before is a list of the big mistakes that you must avoid in printing custom folders. Remember them well, and you will be better all the time with all your folder prints.

• Using unwieldy custom formats/templates – When creating custom folders, one big mistake that you must avoid is to use unwieldy and non standard folder templates. The fact is, there are already hundreds of different folder formats that you can choose from, each with free templates that you can use. Using those standard templates is better than creating one from scratch, since it allows your design to be more compatible with most folder printing companies.

Most people who use their own custom templates for folder printing will usually find trouble, leading to lengthy development times and costly customization fees. So give yourself a break and avoid using unwieldy custom folder templates. Use the free standard templates for color folders and pocket folders available from the Internet. Trust me, you will have less worries overall.

• Inserting images from the Internet – Another big No-No in color folder design is to use images from the Internet. While the Internet may have a large amount of free images available for your use, most of those images are hardly appropriate for full color folder printing. The fact is, most images online are stripped of quality to achieve faster web page load times. This means that when you use these things for printing, you will see that they will look fuzzy and distorted in real life. So never use images from the Internet when possible. Only use original sources that are scanned or taken directly from a high-resolution digital camera.

• Using many different styled fonts – While there are tons of very exciting font styles to choose from today, in presentation folder printing, it is best to just use a few select ones. Using too many different styled fonts in one custom folder can actually backfire on a design. The more the font styles, the more mangled and “put together” the folder’s look becomes. You won’t want your custom presentation folders to look patched together and mismatched right? So try to avoid using too many different fonts. Stick to one or two font styles at most.

• Getting carried away with the colors – Some people can also get too carried away with the colors in presentation folders. Creative colors can be a great boon to folders, especially if they help attract readers and establish the emotion of the design. Using too many types of colors though will have a more adverse effect. The more your colors are, the more gaudy and irritating those folders can become. So do not get carried away with using colors in your folder prints. Use a theme of 2-4 colors and nothing more.

• Getting carried away with content – It is also possible to be carried away with too much content in folder printing. While it is good to put text in presentation folders to prepare readers for its inner content, having too much of that can actually lead to confusion. You should remember that presentation folders are just mere creative containers for other more important printed work. Having too much content in those folders not only will confuse readers as to what is important, but it also clutters up the whole design making it not look good. So do not get carried away, use only the most minimum text content necessary for your color folders.

Good! Remember all these facts well to avoid any kind of design tragedy for your folder printing. Good luck!

For comments and inquiries about the article visit: http://www.printplace.com/printing/presentation-folder-printing.aspx


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