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Web feeds, or RSS, has exploded in popularity over the last few
years. It's a powerful marketing tool that will have a major
affect on real estate marketing. Millions of people use web
feeds every day. Most users view feeds through Newsreaders, but
many web browsers and future operating systems are incorporating
this technology.
If you are looking for a house or a place to rent, use web feeds
to keep up with the latest listings. You can use feeds to easily
keep track of properties from a wide variety of sources. As new
properties are added to the feeds, you are notified almost
immediately. If you see something you like, you can go directly
to that property's web page. This saves time over continually
checking individual web sites for updates.
Many real estate websites offer the ability to subscribe to
email updates. Unlike e-mail, web feeds have a 100% delivery
rate and there is no risk of spam problems.
Unfortunately, it can be difficult these days to find real
estate professionals offering web feeds, let alone feeds that
are purely property-driven or contain news specific to a certain
geographic area. A majority of feeds are offered through 'blogs'
of various qualities. More savvy professionals break their web
feeds into categories, such as commercial, rentals and
residential properties. Even mortgage finance professionals can
use web feeds to keep customers and potential customers aware of
market changes.
As web feeds become more popular with the average user, expect
more real estate professionals offering their listings via web
feeds. If you aren't finding the feeds you want, ask for them!
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