Most executive job seekers prefer to make their job search as
efficient as possible. Yet, many needlessly lose time and
opportunities or, accept lower job offers simply because they
are not effective at promoting themselves. Fortunately, the
following strategy can help you stand above the rest and make
your search a success.
COMMON SCENARIO: When Jeff started his search for a new
executive job, he saw an online posting that perfectly matched
his qualifications. The challenge was, over a thousand other
experienced executives thought the same thing. Although Jeff
promptly submitted his resume, he was never invited for an
interview. This happened with the majority of positions he
applied for.
CHALLENGE: While Jeff's qualifications are excellent, he is
competing with peers who also bring a lot of good strengths to
the table. From the corporate gatekeepers' perspective, the
sheer volume of resumes they receive necessitates that the
majority be rejected. What's worse, over 95% of resumes follow
pre-determined formats and look like dry and overindulgent lists
of former achievements. The result is a lot of good-looking
clones and very few original presentations that command instant
attention. Why be an 'also ran' applicant when you can be an 'A
list' candidate? Here is how.
SOLUTION: It is important to let employers know in advance why
they should be interested in hiring YOU over other competent
peers. Before you even start your search, clearly define your
matchless executive advantages. Never attempt to promote your
incomparable candidacy as a 'mass-market commodity.' And, don't
only rely on your past merits. Remember, any hiring company
ultimately wants to know "what's in it for us." Let others fit
into a mold while you make your resume and interviews focused on
what makes you exclusively valuable. Your well-articulated
uniqueness is truly your ticket to success.
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