Only a few executive resumes make the short list for better
positions. The majority are simply ignored. Why? The answer is
simple - most executive career summaries look canned. While a
resume may present extensive experience and a good list of
achievements, few answer the most critical question - what makes
you better than the rest? Employers and recruiters need to know
this before you are considered a serious contender.
Good news: your resume can usually be improved to increase the
quality of response. Here are 3 practical strategies to help you
get started:
1. Prepare your resume with the specific intent of showing
employers your unique potential. If your resume looks too
common, it may not get the attention it deserves. It is critical
to strategically differentiate your skills from the masses. Make
certain that highlighting your exclusive differentiating factors
is an important theme of your presentation.
2. Avoid too many general statements on your resume. Indicate
specific results, how they have made a difference and, most
importantly, how they can benefit prospective employers now and
in the future. Don't just tell, propose.
3. Make your resume worthy of positions you are applying for.
Using a $30,000 resume for a $100,000+ job is a mistake.
Increase the value of your resume by remembering the employers'
bottom line and how you can increase it. Quantify your
accomplishments in a way that is easily understood within your
industry. Provide a good balance of your leadership skills and
business acumen.
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