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Sales Management: Faith, Hope And Helping Yourself... |
By:
Marylyn B. Schwartz, CSP |
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Today, there are lots of market-related questions for which
there are no answers. Up or down market, rates drop, rates
climb...no one knows for sure. Humans are fickle and have been
known to go against all statistical wisdom at any given time.
What was that game that we all played growing up that foretold
the future? Ouija or Magic Eight Ball...get them out if you're
willing to cast your fate to the wind. Or, you can institute
some pro-active initiatives to give you control regardless of
where the market ends up.
Create your plan for the next year and have it ready by Nov. 30.
If you do it correctly, it will take some time to ask yourself
the right questions and to analyze what is, and is not, working
for you. There's great wisdom in recognizing that only those
things that we acknowledge are we able to change or augment.
Something to think about...take the gross revenue of your best
year and deduct the gross revenue of your worst year. The
difference is the cost of mediocrity. Can you afford that?
Realtor.com president, Allan Dalton, a man I admire greatly,
once chided me for complaining about a lack of business. I was
talking about the market being "soooo tough." He grabbed a
yellow pad and wrote on it, "Something works, nothing doesn't."
He shoved the pad at me and said, "Advice you need to follow."
I've kept that piece of paper as a reminder that he was 100%
right. Pro-active initiatives are the only cure for "slumps" or
periods of feeling that you are in a constant uphill climb.
The holidays do not begin with Halloween and end in January. Put
motivated sellers and motivated buyers together and you have
real estate magic.
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Article Source: http://www.PopularArticles.com/article2738.html |
Article: Sales Management: Faith, Hope and Helping Yourself...
Author: Marylyn B. Schwartz, CSP
Total Views: 21
Word Count: 273
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