Many studies have proven that radio is a good medium for product
advertisements. People listen to the radio for entertainment,
usually to listen to the latest music or to their favorite radio
program. In between the program, advertisements on products and
services are being played.
For many years, this has been the trend in advertising. But now
that the radio medium is almost behind the audio-visual medium,
the TV, and the Internet, other marketing strategies have to be
employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were
discovered. Before, music on the Internet was just available in
downloadable forms as mp3. Even through hosting downloadable
music on their servers, companies were able to get much traffic
on their sites. And everyone engaged in Internet marketing knows
that website traffic plays a big role in boosting product and
service sales.
However, there had been a problem with illegal music download in
which artists, musicians and record companies have lost millions
of revenues.
Then, came the popularity of Internet music streaming. Unlike
the former, radio streaming does not allow download of the music
files. Thus, the copyrights of the artists and record label
owners are protected.
So, how can this be done? There are several ways to stream audio
from your site. First, is to stream a radio program from your
site or blog. You can find free affiliate programs that allow
you to stream their radio content from your site.
What will this mean to you? This means that your site will have
new audio content every time it is visited. What's even great is
that the content is being updated even without much effort from
you.
In this case, what you needed to do is to signup with an
Internet radio station and have the link embedded on your blog
or website.
Another way is to stream mp3s. To do this, you just need to
upload your mp3files on a server and add the files' links to the
page. When the link is clicked, the browser opens a media player
window and plays a file. However, since the file is in mp3
format, it may also be downloaded. Downloading music files
without the authorization of the copyright owner is illegal.
Therefore, if you will be using this type of streaming, make
sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream
music through organizing playlists. Playlists are m3u files,
which if downloaded, will not play music if offline. Using this
process, however, can be complex. Here is a short instruction on
how to do it.
1.Save your mp3 or wma file on the server. You may skip this
step if you know that the file exists on another server and know
the link to that file. Make sure that the link has a .mp3 or
.wma extension.
2.Open your text editor and type the path to the file. Include
the http:// and the file extension. Repeat this step until you
have included all the links to the files that you would like to
be included in the playlist.
3.Save the playlist with a .m3u extension.
4.Upload the m3u file on the directory where the music files are
hosted or to your server.
5.Open your html editor and embed the link to the m3u file.
Through this, you can also set if you want to have the playlist
to autoplay if someone visits your site of if you want your
visitor to control playing the music. You can also set the
volume level.
After the code is embedded on the html file, and whenever your
site is visited, the songs in the playlist will be buffered,
streamed and played one after another. If your playlist has
several songs, the user can skip forward or go back a song in
the playlist using the media player controls.
Doing this setup works for many website owners. Through this you
can customize the type of music being played on your site. You
can even play recordings related to your product to boost
product awareness.
It requires knowledge of html to be done. But if it will be the
best way to increase traffic to your site, why not request
assistance from programmers. After all, having audio on a
website is a proven way to increase sales.
|
Categories 
