Even in this hot real estate market, selling your home requires
a bit of marketing effort. Ads and brochures are important and
powerful tools. So, what do you put in you're marketing
materials?
Content
To the degree possible include key information in you're ad or
brochure. A classified ad will contain less than a poster, which
will contain less than a brochure, which may contain less than
an Internet listing, etc. The key, however, is to make sure each
medium contains maximum information and minimum fluff.
In general, people want to know what type home is being offered
(single family house, townhouse, condo, etc.), how many bedrooms
and baths it has, its general location, and the price.
Obviously, you also need to include contact information so
potential buyers know how to reach you.
If you have the space, a good tactic is to describe the
characteristics of the house that lead you to originally
purchase it.
1. Was it the location? 2. A beautiful view? 3. Neighborhood
charm? 4. A school district you were seeking out? 5. Lots of
storage? 6. Garage spaces for 3 cars? 7. High ceilings? 8. The
style of architecture? 9. Large entertainment areas? 10. A
beautiful garden?
Don't be shy. Mention the best features to set your home apart
from others for sale.
A note of caution is called for here. When you mention your
home's best features, don't overstate them. If your potential
buyer's first emotion on actually seeing your property is
disappointment, there really isn't much potential for a sale to
that person. With that in mind, I wouldn't refer to a house with
a garden that backed to a small farm pond as "waterfront
property," nor would I call a small, city apartment with windows
on an air shaft a "spacious city abode with sunny views."
Photos
Include color photos of your home whenever possible. When
selling real estate, a picture really can be worth a thousand
words.
When taking your photos, take lots of them. Take them from
typical angles and from unusual ones, too. Cameras often like
odd angles. Photos that show three walls very often seem to
reduce the size of the room visually. It is often better to show
only two walls with the corner slightly, or very, off center.
You may want to show the same room from more than one angle. One
photo may include a wall of windows and another show a fireplace
in the same room. Regardless of your approach, keep in mind the
photographs will give a potential buyer the first impression of
your home.
Obviously, marketing is one of the key factors in selling a
home. If you are creative with yours, buyers will come.
More Information:Visit
http://www.fsboamerica.org/ for more details.
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