It might sound like an odd claim but it really could be that your SEO efforts are harming your website. There is a saying that says 'too much of a good thing is bad'; this is certainly the case with SEO. Here are just some of the ways that your SEO efforts could be counterproductive.
- If you focus too much on keyword density it could make your articles hard to read. Often, content on a site is a jumble of words that make no sense because the person who wrote the articles were too busy trying to include many keywords. If you do this then you are more likely to drive people away because they think that your website is 'amateur hour'~This is the surest way to put people off your site because at the end of the day they will feel that it is a very amateurish site.
- Your website's reputation could be damaged if you spend too much time trying to get incoming links to it because people will look at you as though you were a spammer. It is important that any comments that you leave on other sites are of value instead of just posting for the sake of getting that link. Your reputation will be seriously harmed by auto comments so avoid using these.
- If you use 'black hat' SEO techniques then you are risking your website from getting banned from search engines such as Google as this means you will have broken the terms of service.
- If you are using social media to promote your website make sure that you actually engage with the community. Don't expect much in the way of results if all you do is link back to your website. It is all about giving to receive so make sure you re-tweet other people as you will find this very advantageous. The fact that building relationships is the main aim of social media sites means that this is something that you should concentrate on; it will benefit your website in the end.
- Don't become too obsessed with your analytics. If you see signs of steady growth then you don't really need to worry if you see subscriber numbers going up and down as this is quite common. Having a small community of people who engage in your website can be more advantageous then a lot of people who just visit and go.
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