|
For all those who innocently enquire- why would a profit hungry
corporation start distributing corporate gifts to anybody, here
is some information that will come as a surprise. Distribution
of Corporate gifts has been one of the oldest management
techniques to either motivate its employees or reach out to the
customers.
How does giving gifts help? Corporate gifts are effective in
boosting employee morale and popularizing the image of the
company amongst its customers. The logic behind the concept of
corporate gifts is very simple. Everybody loves a free lunch.
Everybody loves to get something for nothing in return. Whenever
people get a gift from somebody, they feel very happy about the
whole thing. The gift may be something as small as a toffee or
something as big as a vacations package for two.
What use can gifts be put to in corporations? Imagine you are
the employee of a huge corporation. You are one of the many
hundred persons working in your department. The entire
department works as a team to contribute to the success of the
company. However, you are not very satisfied with the job. There
is absolutely no sense of achievement. You feel as if you are
nothing but a nameless and faceless cog in a huge machine. You
feel that your work is not valued at all. You feel frustrated
but cannot quit because the pay is good. You walk into the
office to see your name on the notice board. You and your
colleagues have been awarded ten percent additional payment for
the wonderful work done by the department on the previous
project. How do you feel? In word- recognized.
You feel great that somebody up there appreciated the work done
by you- not with words alone but in a material way. Further, the
notice says that ten best employees will win an all expenses
paid trip for two to... Paris. I can bet my last dollar that you
and your teammates will work your heart out to win that prize.
The end result that your hard worked results in a huge boost in
the companies earnings. How did this increase come about? It is
not as if you and your colleagues were not working before. The
difference is that of motivation. Before the corporate gift
happened, you were completely demoralized.
After receipt of the corporate gift and the news of the
challenge, your job seems a lot more exciting. Once the
motivation has increased, your find your productivity rising.
You are ready to put in that extra effort and walk that extra
mile. The high level of motivation is seen in the results-
fabulous profits for the corporation. The reality is that corporate gifts
satisfy that primal urge of all men- recognition.
|
Categories 
