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The strategy for overcoming this objection is to show your
registrants how little time it will take them relative to the
amount of benefit they will derive from attending.
Return on Time
Spell out for your prospects how they will save hundreds of
hours of time because of what they will learn at your event. You
can help them do the math; show them that the time they invest
with you will translate into weeks of time savings for them in
their current jobs. Show them how you will give them the tools
to work smarter, not harder.
More Times and Locations
If you offer multiple dates and locations, your prospects will
feel it's easier to get to your event and to schedule the time.
This is why regional events can end up being more popular
overall than an annual conference or expo. For your regional
events communicate that attendees get educational benefits of a
national event with the convenience of it being in their
backyards.
More Learning Options
You can also make it more convenient for your prospects to learn
by offering other options such as online events, videos, CD's,
and books. If they don't have the time to attend, they may find
it easier to purchase one of these options from you.
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