Yes, you are going to have to write to run your ebusiness. There
is simply no way around it, but it doesn't have to be painful
drudgery and you can do it even if you feel you lack writing
skills.
You are going to have to write because one of the best ways to
set your web site, blog, newsletter and/or ezine apart from the
thousands of others your customers may experience is to get
personal. Share your experiences and your life.
You don't need to share every intimate detail but sharing small
glimpses into who you are and what makes you tick will help your
visitors understand why you selected this niche -- and that will
open them up to becoming your customer.
You are also going to have to write because there are some pages
of web content that no one else but you can create.
Finally you are going to have to write to help market your
ebusiness (more on that later).
However, there is help available to you. You can hire writers to
create content for your site, blog, or newsletter or you can use
free content that is available through content directories such
as
http://NowLearnMore.com. You don't have to go it alone and
even if you feel comfortable writing you might find a good
selection of additional material can be a real asset.
I have been working as a professional writer for more than 20
years so obviously writing doesn't scare me, but the writing
demanded by electronic media is different than that demanded by
more traditional print publications. And these differences make
it easier on those who don't feel as comfortable with the
written word as I do.
~ The first difference is length. Most of the time you only
need to write a few hundred words for a page, post or message.
~ The second difference is formality. Internet writing is more
casual and informal so you don't need to worry about grammar,
vocabulary, and sentence structure as much as you might in other
venues. Many readers are scanning so they won't even notice your
small errors. You should strive for the cleanest copy possible
but don't sweat the small stuff too much.
~ The third difference is personality. As I mentioned above
personality matters. Let your heart and your interests dictate
what you write about and the readers (and customers) will come.
What you way matters a lot more on the Internet than how you say
it.
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