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The design industry in general is very sensitive to outside
influences all the time, usually termed as "modern",
"innovative" or "trend-setting" etc. However, thankfully these
influences affect the design areas outside the purview of web
design, where the designers and artists tend to change their
style, direction and outlook. In the web design world, we look
towards objects, resources and content resulting in
profitability as motivating factors for changes in design.
The path breaking truth about websites is that there are no
rules for web design, there are only guidelines. Following them
or not is up to the web designer, but following certain
guidelines to design a money making site would certainly help in
the long term.
The main objective of a business website is representation of
the company and describing the products and services offered by
it on the internet. The website must make sure that enough
information in this regard is available. Transparency is another
factor while designing a business website. This can be achieved
through the "About Us" page which should provide enough
information about the management, the objectives, the history
and the philosophy of the company represented. Photographs on
this page enhance credibility, since they present a crystal
clear transparent picture to the visitor which says "we have
nothing to hide".
Some designers tend to provide contact information in the "About
Us" page, although it is not incorrect, a better and organized
method would be the usage of "Contact Us" page. Please make sure
the contact us page is simple and short. Many websites have long
forms to fill with departmental details and other formalities.
Keeping this short would help in two ways - it will not be an
irritant to the visitor, the other, the company can avoid
getting spurious and incomplete information.
The categories explaining the products and services offered by
the company should be complete including pictures of the
products if any. Use pictures sparingly lest they distract the
user from reading the content. Always keep the content regarding
products and services up-to-date thru "news" or the "latest"
pages. The news page can be supported by writing relevant press
releases rich in keyword content and distributing them to the
important press release sites. This will help bring in more
traffic to your site at the same time building credibility.
Use the "testimonials" page to put up comments from old
customers. This would not only help in pushing your products and
services but also in making the customers re visit and make
further purchases. This page should convey user concern and
should not be a sales pitch.
These are but a few tips to designing a professional business
website.
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