Like large companies, small business and home business owners
need to advertise. When it comes to advertising dollars, small
businesses don't have the budgets of large companies. They must
be more careful about how and where dollars are spent.
Because small businesses and home businesses typically don't
have the budgets to hire search engine marketers to optimize
their websites for first page ranking, the best way to get found
on the Internet is to use Pay Per Click Advertising.
Pay Per Click Advertising is an online advertising format that
enables you to place your advertisements at or near the top of
search engines for your keywords based on the amount you bid.
Google AdWords and Yahoo! Overture are the largest and best
known PPC search engines. To get your keywords placed on the
first pages of these first tier search engines costs two, three,
or many times more than getting highly placed on second tier
search engines. Of course, the first tier search engines get
about 70% of the market. But that means that the other search
engines get 30% of the traffic (about a billion searches per
month). Most small businesses don't know about or think about
this rich resource for inexpensive advertising.
Here is a list of search engines that require a deposit of
$25.00 or less and have low (as little as $0.00) per click
rates: (I have included the Alexa Ranking (a low number of 1 is
wonderful - a high number of 5 million is not good.)
7Search
www.7search.com Alexa Rank 4,332
7Search licenses its technology to other search engines. Your
site will appear in hundreds of other search engines increasing
your reach dramatically.
Brainfox
www.brainfox.com Alexa Rank 4,911
The minimum bids and entry fee are low. It opens up the pay per
click to companies on a very limited budget.
Findology
www.findology.com Alexa Rank 11,634
Findology has a minimum bid of $.03. It provides for fixed or
recurring payment methods, traffic reporting, keyword
statistics, and has auto or fixed bidding capabilities.
Pageseeker
www.pageseeker.com Alexa Rank 100,068
Pageseeker provides extensive information about your keywords,
clickthroughs, and your current funds. You can choose to be
notified if your keywords are outbid and when your funds reach a
certain level.
Search123
www.search123.com Alexa Rank 20,194
Search123 lets you set limits on the amount of money you want to
spend in your account by the hour, day, week or by the month.
Search123 also has a proxy-bidding tool that guarantees you will
never be knocked out of the top spot.
Searchgalore
www.searchgalore.com Alexa Rank 334,003
SearchGalore has an account management area that is easy to
navigate and easy to add, remove and edit keywords and URLs.
It's reporting feature shows all of the your keywords and
categories as well as the costs of your keyword bids.
Win4Win
www.win4win.com Alexa Rank 337,255
Advertisers set the price for keyword searches and can set a
total limit on the amount spent for searches.
Once you have started to make money using the second tier PPC
search engines, part of the profits could be leveraged to invest
in the first tier search engines to increase your traffic and
profits even further.
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